Job Description
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
We are continually striving to improve the understanding of health care within the local community. Our site in 1100 Vienna (ICON Tower) is a strategic location for the distribution of our high quality and innovative health care products, as well as digitally integrated solutions for our patients and clients. To ensure sustainable company growth, we continually aim to offer attractive career opportunities for more than 170 employees at our Vienna site.
Web & Digital Channels Manager (m/f/d)
As Web & Digital Channels Manager, you will play a crucial role in developing and executing the business unit’s digital strategies to enhance our online presence, engage with our target audience, and drive business growth. You will be responsible to maximize our customers’ experience on digital communication channels and help to develop the tools and capabilities needed. You will oversee the development and maintenance of digital channels for the Business Unit Vaccines and will work in a cross-functional team to optimize digital channels to maximize brand visibility and customer engagement.
Responsibilities
- Collaborating within a cross-functional team to define website/applications objectives, developing user-centric designs, and ensuring an optimal user experience
- Creating innovative solutions based on the business unit’s need and strategic guidelines, defining technical requirements and drive implementation
- Overseeing website updates, maintaining and managing partnerships to ensure accuracy, relevance, and compliance with industry regulations
- Analyzing user behavior and feedback to identify areas for website optimization and recommend improvements
- Optimizing digital channels by running experiments and A/B tests or using instant feedback tools, surveys, or other data
- Monitoring and responding to customer inquiries and feedback received through digital channels in a timely, compliant, and professional manner
- Implementing data-driven strategies to increase website traffic, conversion rates, and customer retention and leverage best practices in digital marketing
Qualifications & Experience
- Bachelor’s degree in Digital Marketing/Communication/Sales or related field
- Proven experience in web management and new marketing technologies
- Track-record in designing, implementing, and managing websites & applications; understanding of digital marketing strategies, tools and best practices including SEO, SEM, social media, email marketing, and content marketing
- Proficiency in web content management system (CMS), digital analytics tools (GA4) and basic programming skills (WP, HTML5, JavaScript)
- Experience in digital platform development based on UX/UI aspects (e.g., using A/B testing, experiments, tools such as Hotjar) and in marketing automation platforms
- Proven analytics skills and ability to derive actionable insights from data
- Experience in the pharmaceutical industry is an advantage
- Strong project and change management skills with a hands-on mentality
- Excellent interpersonal and communication (written/verbal) skills required
- Fluent in German and English
We offer an attractive salary, outstanding social benefits and an exciting work environment with varied tasks in an international environment. The minimum annual salary for this position is EUR 56.900,- and varies according to the qualifications and experience of the successful candidate. We are looking forward to receiving your application.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
No relocationVISA Sponsorship:
NoTravel Requirements:
No Travel RequiredFlexible Work Arrangements:
Flex Time, HybridShift:
Not IndicatedValid Driving License:
NoHazardous Material(s):
n/a
Requisition ID:R240618
