Role description:
Business Segment Proposition Manager has overall accountability for developing and executing go to market strategy for business market segments, including proposition development and customer base management, tactical and long term market execution and budget management.
What will you do here:
- Monitor the performance of the B2B segment portfolio, drive commercial actions to meet or outperform business targets
- Drive proposition/product penetration and ARPU with supporting tactical campaigns
- Prepare governance documentation and build business cases
- Align segment initiatives with company strategic themes, differentiation strategy, brand and commercial priorities across all business segments (Corporate, SME, SOHO)
- Collect rich insights and drive active portfolio and lifecycle management of segment propositions
- Make sure that customer inflow and outflow volume and mix is in line with overall strategy through designing and driving customer acquisition campaigns
- Work with CVM team to develop appropriate base management campaigns and to drive customer lifecycle management and retention strategies
- Develop new differentiated voice and data propositions and value added ICT products against a robust roadmap with consideration of customer needs
- Specify terms & conditions descriptions to brief Marketing Communications team on the proposition (target customers, features, key selling points and message)
- Lead proposition/product knowledge and training through the entire Business organization to ensure all customer-facing staff are fully trained to accurately explain product features and benefits (strong cooperation with Product and Business Development teams)
- Support company cross-functional projects as required based on company strategy and priorities
- Lead and manage the team capabilities & resources ensuring that they have clear priorities and direction
And we offer you:
- Here, we address each other informally and aren’t really bothered about a dress code… It suits us all just fine, and we hope you’ll feel good among us too.
- Let’s not hide the fact that Vodafone is a big name – so we’re offering you the stable environment of our company, which is simultaneously a challenger on the telecommunications and data market.
- We keep up with the times or even a step ahead, so with us you can enjoy 5 weeks of vacation, 5 personal days, home office… We also think about parents, with 16 weeks vacations for new parents and the option of returning to work sooner under exceptional conditions for moms.
- If Vodafone, then full on – you will get a mobile phone and a great unlimited tariff, plus 24 000 benefit points per year which you can use in the cafeteria to buy vacations, educational courses or just to invite your dearest to the cinema.
- We’re located on a metro line – right at the entrance actually – our headquarters are in Stodůlky. You’ll find everything you need in the building and the vicinity for your lunch break or coffee break, and you can even shop in the nearby stores.
- And if you need to shake it off after work, you can grab one of the bikes we rent, or go to our gym located in the building.
What knowledge and skills do we expect:
- Language knowledge: fluent English and native Czech
- Experience in relevant position: 3+
- Strong commercial skills
- Excellent analytical and strategic skills and focus
- Marketing management experience in Banking, FMCG, Telco
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
